This September SPAR UK have launched a brand-new Nurture our Neighbourhood campaign in partnership with the food redistribution charity, FareShare.
There are thousands of neighborhoods across the UK, often with a SPAR store at their heart. At SPAR we believe in nurturing our neighborhoods and supporting the communities we serve, a belief we share with our One Million Meals charity partner, FareShare. FareShare help strengthen communities by taking good food, that would otherwise go to waste, and getting it to local charities that use it to support people in their communities.
SPAR’s Giving One Million Meals campaign is about supporting those in our communities that need it most this winter. We’re donating £250,000 to FareShare, enabling the charity to provide the equivalent of 1 million meals through the local charities they work with in SPAR communities.
For every £1 we donate to FareShare, they can redistribute enough food for the equivalent of 4 meals to communities across the UK. * Britvic and Coca-Cola have contributed towards our donation and are proud to be part of SPAR’s first One Million Meals campaign.
Polly Bianchi, director of fundraising at FareShare says: “We are delighted to be working closely with SPAR on their ‘Nurture our Neighbourhood’ campaign this winter. The donation of the equivalent of 1 million meals will make a significant contribution to our work getting good-to-eat food, which might otherwise go to waste, to people who need it. As the winter months approach, our network of 8,500 charities across the UK will be working hard to provide hearty, nourishing meals for people in their communities. Each group provides vital wraparound services to support people impacted by the cost of living crisis and the contribution made by SPAR will go a long way to strengthening those communities.”
About FareShare
FareShare is the UK’s longest running food redistribution charity, they are focused on fighting hunger and tackling food waste.
FareShare takes good-to-eat surplus food, which is unsold or unwanted by the food industry, and redistributes it, through a network of nearly 8,500 charities and community organisations.
The charities and community groups that receive food from FareShare turn it into meals and food parcels for vulnerable families and individuals. Nearly all (88%) of these organisations offer vital services and support (wrap-around-care) for people who are often vulnerable and struggling with issues including unemployment and low income, debt, homelessness, loneliness, family break up, and dependency.
One Million Meals Terms and conditions
*SPAR UK will donate £250, 000 to FareShare, enabling the charity to provide the equivalent of 1 million meals to communities. According to WRAP guidelines a meal is 420g and FareShare can redistribute the equivalent of one meal for every 25p donated. FareShare is a registered charity 1100051
- Commercial participators must be transparent with consumers when asking/implying that a consumer will somehow make a donation by engaging in commercial activity.
- A clear ‘solicitation statement’ must be included whenever (and wherever) it is stated or implied (implied can mean the inclusion of a logo) in the course of a commercial promotional venture that a donation (monetary or food) will be paid/given to a charity.
- The solicitation statement must give:
- the name of the charitable institution or institutions;
- if there is more than one charitable institution, details of how much of the funds will be shared between them; and
- the sum (or, if it is not possible to calculate accurately beforehand, the amount believed to be as accurate as possible) of whichever of the following apply.
- The amount of the cost of the goods and services that will be given to or used for the benefit of the charitable institution or institutions
- The amount of any other proceeds of the promotion that will be given to or used for the benefit of the charitable institution or institutions
ASA Guidelines
- ASA guidelines are applicable to any sales promotion and designed to ensure that consumers are not mislead at any point during a promotion. Section 8.33 onwards relates specially to charity promotions.
8.33 Promotions run by third parties (for example commercial companies) claiming that participation will benefit a registered charity or cause must:8.33.1 name each charity or cause that will benefit and be able to show the ASA or CAP the formal agreement with those benefiting from the promotion
8.33.2 if it is not a registered charity, define its nature and objectives
8.33.3 specify exactly what will be gained by the named charity or cause and state the basis on which the contribution will be calculated (see rule 8.34)
8.33.4 state if the promoter has imposed a limit on its contributions
8.33.5 not impose a cut-off point for contributions by consumers if an amount is stated for each purchase. If a target total is stated, extra money collected should be given to the named charity or cause on the same basis as contributions below that level
8.33.6 be able to show that targets set are realistic
8.33.7 not exaggerate the benefit to the charity or cause derived from individual purchases of the promoted product
8.33.8 if asked, make available to consumers a current or final total of contributions made
8.33.9 not directly encourage children to buy, or exhort children to persuade an adult to buy for them, a product that promotes charitable purposes.
8.34 Where a promotion states or implies that part of the price paid for goods or services will be given to a charity or cause, state the actual amount or percentage of the price that will be paid to the charity or cause.
8.34.1 For any other promotion linked to a charity or where a third-party states or implies that donations will be given to a charity or cause, the promotion must state the total (or a reasonable estimate) of the amount the charity or cause will receive.
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