Research reveals our good fortunes

Londoners blessed with good fortune!

Forget the luck of the Irish - research has revealed it's Londoners who are most blessed with good fortune.

A poll of 2,000 adults by SPAR UK explored lucky happenings from around the UK and found half of those in the capital consider themselves lucky.

Londoners have had five lucky moments – like winning a competition or nabbing the last parking spot – happen to them in the last 12 months.

But at the other end of the scale, only 26 per cent of those in Leeds feel they are lucky, with the average resident experiencing just three fortunate moments in the last year.

The research also found that when it comes to bad luck, Liverpudlians are most likely to be caught in the rain without an umbrella, while people in Cardiff suffer the most flat tyres on their cars.

The study was commissioned by SPAR UK to celebrate its new Frozen Fortune competition where shoppers in England, Scotland and Wales can win four cash prizes of £10,000 and thousands of free products in-store.

Philippa Harrington at SPAR said: “We are excited to launch our Frozen Fortune competition and reward four lucky shoppers with £10,000 of ice-cold cash each to start 2025 in style. We can't wait to give shoppers a little bit back at the beginning of the new year when budgets are tighter, and people are seeking something uplifting.”

Lucky Acts of Kindness

The research went on to show that people in Leeds are also least likely to experience acts of unexpected kindness, with only seven per cent having had this in the last 12 months.

But 27 per cent of Londoners have had someone do something for them that made their lives better, in the same period.

More than half (54 per cent) of adults believe luck plays a significant role in the success of someone’s life and 69 per cent reckon some people are simply born more fortunate than others, according to the figures.

A third went on to say luck ‘evens itself out’ over time, where an unlucky period is followed by better fortunes.

Lifting Spirits in 2025

During a gloomy January, 54 per cent reckon winning some cash would lift their spirits, while 49 per cent are looking forward to some good news and 44 per cent would be happy to see bills go down.

Philippa Harrington continued: “It’s amazing to see how much positivity and joy a small stroke of luck can bring to people’s lives, especially at this time of year.”

“To reveal what cities consider themselves most fortunate is fascinating and it is really interesting to find out what good luck means to people - from winning a competition to avoiding traffic delays.”

Secret Jackpot Winners

But 29 per cent admitted they wouldn't tell a soul if they did win a huge jackpot, with 60 per cent saying they wouldn’t feel comfortable gabbing about their win, for fear of being asked for handouts.

However, 78 per cent would generously share their winnings with friends and family while booking a holiday is the most popular way to spend a big win.

Philippa Harrington added: “Luck often seems like a mysterious force, favouring some and eluding others, but some people just appear luckier because they recognise opportunities to create joy.”

“Whether it is securing a prize or looking out for the things that make us smile, we know people are seeking something to lift their spirits this January.”

An Instant Mood Boost

To be in with a chance to win with Frozen Fortune, all shoppers need to do is visit frozenfortune.co.uk and begin playing the daily Ice Breaker game. Simply tap the ice cube on the screen until it cracks, revealing if they are a winner. Once customers have played the Ice Breaker game three times, a special Fortune Maker game will automatically be unlocked, enabling you to spin a wheel to win a guaranteed reward.

More than 1,300 SPAR stores across the country are taking part, where customers can claim their prizes for an instant mood lifter until February 19th 2025.