SPAR launches Más+ by Messi™
Positive hydration is coming to SPAR
Global football icon Leo Messi launches his breakthrough drink Más+ by Messi™ in the UK. Más+ by Messi first launched in the U.S. in June 2024 as a joint venture from Messi & Mark Anthony Group. Más+ by Messi is a first-of-its-kind everyday hydration drink, including an electrolyte complex, vitamins and minerals and contains none of the artificial colours and sweeteners or caffeine in energy drinks to keep you feeling on top of your game.
SPAR stores across the UK will be exclusively selling the four flavours from 10th March at £2.50. There are four flavours of Más+ by Messi, inspired and curated by Messi and the inspirational milestones of his career: Miami Punch, Limón Lime League, Berry Copa Crush and Orange d’Or.
“With Leo, we’ve achieved something almost unbelievable: a delicious tasting drink that has just 1g of sugar, 10 calories per 500ml bottle, and no artificial sweeteners or colours,” said Jeremy Kanter, Global Chief Marketing Officer for Más+ by Messi. “Put simply, we’ve reinvented the idea of daily hydration. We call it Positive Hydration.”
Jo Wrate at SPAR UK said, "We’re very excited to introduce Messi’s Mas+ brand to SPAR shoppers. Launches like this give our customers something unique to enjoy and create even more reasons to shop at SPAR."
Head to your nearest SPAR to pick up a bottle of Más+ by Messi today.
